What Is Embossed Label Printing? Everything You Need to Know
It is incredibly important to stand out on the shelf from a packaging and branding perspective. Embossed label printing is one of the most sophisticated and appealing ways to offer texture, depth and elegance to your products. What is embossed label printing exactly and why is it so favored by brands? In this blog, we will take a look in detail at the idea of embossed labels, their benefits, and what they’re used for so you have all the information!
What Is Embossed Label Printing?
Embossing label printing is a unique process that raises the design, logo or text above the label surface and produces an eye-catching three-dimensional effect. Embossed labels are created by pressing between two metal dies, which pushes the substrate up in selective areas, creating the embossed look. The result is a label that is not only tactile but also visually striking and gives a luxurious impression of your product.
Unlike flat printed labels, embossed labels are reflective of light in different ways and encourage customers to touch and investigate the package. Embossed labels are perfect for luxury goods, cosmetics, wine bottles and much more.
How Does Embossed Label Printing Work?
We start with deciding upon the label and producing custom embossing dies, which are metal plates with the required design or type engraved. While the label material passes through a press, the embossing dies are pressed against the substrate, lifting the design and producing the embossed effect.
Embossed label printing can be combined with a variety of printing techniques such as foil stamping, matte or gloss lamination, or spot UV coating to add aesthetic value and sophistication to the label.
Benefits of Embossed Label Printing
- Premium Appearance:Embossed labels instantly convey a sense of quality and exclusivity.
- Tactile Engagement:The raised texture encourages customers to interact with the product, enhancing brand recall.
- Brand Differentiation:Embossed labels help your product stand out on crowded shelves.
- Versatility:This technique works on various materials such as paper, plastic, leather, and more.
- Durability:The embossed effect is long-lasting and resistant to wear and tear.
Common Applications of Embossed Label Printing
- Luxury packaging:Perfumes, cosmetics, and jewelry boxes.
- Food and beverages:Wine, spirits, and gourmet foods.
- Corporate branding:business cards and stationery.
- Product labels:electronics, fashion, and handmade goods.
Conclusion
If you want to take your product labels to the next level, embossed label printing is an everlasting and more sophisticated packaging choice. The three-dimensional texture not only dresses them up, it also provides a tactile experience that may increase customer loyalty to your brand. Embossed label printing allows you to achieve everything from a gently raised logo to a highly embossed label design and each option has its creative merits.